[2015] Student project: Rebrand & create corporate identity brand book.
I spent the summer before my 2015 semester visiting my mother in Virginia Beach. Exploring this East Coast tourist destination, I realized that there really wasn't a lot of good design anywhere - no design actually. That summer I was on a mission to cultivate inspiration, but was left short of being frustrated with wanting to rebrand all of the shops in the area. But as fate's design, this was my first Fall 2015 assingment. Instead of rebranding a local company, I decided rapidly to branch outside of my culture. Thus, rebranding a Virginia Beach timeshare resort was the company I landed on.
Through my research, said company didn't exactly have a strong branding; which made it fit perfect into my assingment. With the help from Jessica Smolinski with finalzing my logo and input, I was able to knock out this assingment; and be proud of the overall success of my creation.
What the helvetica, drop your email below...
